Apple’s supply chain is clearly affected by the epidemic, iPhone prices may rise
The global new coronavirus epidemic has still had a lot of impact on Apple’s supply chain. As Cook previously stated in a public announcement, the iPhone will fall into a supply crisis, and the company’s March revenue plan will be severely affected. It is said that Apple’s production capacity has been affected, but how serious is the impact? According to foreign media, the current iPhone supply chain capacity is only 30%-50% of the original capacity, and this capacity data shows that Apple is seriously troubled this time.
Also due to the impact of the epidemic, Apple also lowered the company’s revenue target a few days ago. This reduction in revenue target is the second time Apple has lowered its revenue target since January 2019. At the same time, on February 17, Apple also said in a statement to investors that the company did not expect to achieve its revenue target for this quarter, mainly due to the impact of the epidemic on iPhone production capacity and Chinese market demand.
It is worth noting that according to industry insiders in the industry chain, because it is not known when the epidemic will end, the blow to the supply chain will continue. Production declines, followed by the possibility of rising iPhone prices, which is not the result Apple wants, but it’s a no-brainer.
Although there are all kinds of bad news and Apple’s supply chain is still under the influence of the new coronavirus epidemic, foreign media Bloomberg reported that the “cheap model” of Apple, which was full of news before, will still be listed in March, but the original The new iPad Pro models scheduled to be launched in the first half of 2020 are expected to be delayed.
Although according to foreign media reports, the “cheap” iPhone is expected to meet consumers in March, but this is not 100% certain. After all, under the influence of the epidemic, many scheduled plans will also be changed. Possibly, and at the same time, could delay Apple’s upgrade of the camera system for the new iPad Pro.
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