Basic characteristics of hardware market operation
In the first half of this year, the hardware city market showed the following characteristics:
- (1) Efforts to mobilize the enthusiasm of business households. In the first half of this year, the online transaction volume reached 4.6 billion yuan, a year-on-year increase of double, ranking the forefront of similar domestic markets. Online hardware market transactions are growing strongly. This year, the hardware city market has launched a number of important measures to enhance the online market and brand influence, such as promoting the Internet of famous enterprises and brand products, setting up a website promotion service department, and launching the selection of Wangpu demonstration stores.
- (2) The exhibition economy has an obvious driving effect. In the first half of this year, Yongkang successfully hosted the 2nd China International Door Industry Expo and the 4th Yongkang Hardware Equipment, Machine Tool and Tooling Exhibition, with a turnover of nearly 2 billion yuan, and the exhibition benefits were obvious .
- (3) The sales of building hardware and decoration materials, metal materials, weighing instruments, security doors and other products have all increased over the same period last year.
The transaction volume of the pillar hardware industry rose steadily. In the first half of this year, transactions in the eight pillar industries including Yongkang anti-theft doors, stainless steel products, and power tools were booming.
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